Seasonal volume spiked more than 4x during Q4, while existing carriers could not guarantee capacity without steep peak-season surcharges.
Proload secured multi-carrier capacity early, pre-assigned lane backups, and standardized pickup windows across distribution centers.
The retailer shipped peak volume without service degradation and held lane pricing flat during the holiday surge.
"We expected delays and premiums. Instead, we got consistent service and predictable rates."